Tablets owners more likely to purchase books

Nielsen have released some interesting stats on the different app purchasing behaviours of iPad users compared to iPhone users. It's been well know for some time already that iPad owners are willing to pay a premium for apps, but it also now seems that the larger screen alters what content they are interested in.

Books fair badly on the iPhone, with Apptizr reporting that they make up only 3% of total paid for app sales. It's a different story on the iPad though, according to Nielsen's Connected Devices: Does the iPad Change everything report, with books being second only to games in terms of the apps that people are paying for. It's nice to think that books have a bright future in the tablet space.

Some nice tables:

 

Source: Nielsen