Source: Mashable
Showing posts with label nielsen. Show all posts
Showing posts with label nielsen. Show all posts
Friday, 8 July 2011
Mobile games dominate app stores
We knew this all already, but here's further evidence from Nielsen that mobile games dominate the app space. Users are more likely to download a game app over any other and are also more likely to pay for them.
Source: Mashable
Source: Mashable
Wednesday, 10 November 2010
Tablets owners more likely to purchase books
Nielsen have released some interesting stats on the different app purchasing behaviours of iPad users compared to iPhone users. It's been well know for some time already that iPad owners are willing to pay a premium for apps, but it also now seems that the larger screen alters what content they are interested in.
Books fair badly on the iPhone, with Apptizr reporting that they make up only 3% of total paid for app sales. It's a different story on the iPad though, according to Nielsen's Connected Devices: Does the iPad Change everything report, with books being second only to games in terms of the apps that people are paying for. It's nice to think that books have a bright future in the tablet space.
Some nice tables:
Books fair badly on the iPhone, with Apptizr reporting that they make up only 3% of total paid for app sales. It's a different story on the iPad though, according to Nielsen's Connected Devices: Does the iPad Change everything report, with books being second only to games in terms of the apps that people are paying for. It's nice to think that books have a bright future in the tablet space.
Some nice tables:
Source: Nielsen
Sunday, 7 November 2010
Nielsen stats show Android still fastest growing mobile platform, with the youngest audience
The latest stats from Nielsen show that Android's growth wasn't dented release of the iPhone 4. In fact, Apple's new device simply helped iOS not lose share.
Blackberry 30%
Apple 28%
Android 19%
Given the strengths of the Android and iOS mobile platforms, I can see both living comfortably with 30% + share of the smartphone market. It will be interesting watching how Windows Phone performs over the next 6 months. Given Microsoft's huge marketing budget, will it be able to achieve the kind of spectacular growth that Apple and Google have achieved?
Android's audience is younger
Those same Nielsen stats also show that the Android platform has a younger audience than its competitors. This is most likely the result of Google's open approach. That much maligned fragmentation allows for cheaper Android device options and more affordable allows you to reach a younger demographic.
Source: Mashable
Blackberry 30%
Apple 28%
Android 19%
Given the strengths of the Android and iOS mobile platforms, I can see both living comfortably with 30% + share of the smartphone market. It will be interesting watching how Windows Phone performs over the next 6 months. Given Microsoft's huge marketing budget, will it be able to achieve the kind of spectacular growth that Apple and Google have achieved?
Android's audience is younger
Those same Nielsen stats also show that the Android platform has a younger audience than its competitors. This is most likely the result of Google's open approach. That much maligned fragmentation allows for cheaper Android device options and more affordable allows you to reach a younger demographic.
Source: Mashable
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