Microsoft drop the 7 for Windows Phone ads. Good thinking

I've never understood why Microsoft insisted on referring to their new mobile platform as Windows Phone 7, which led to some very confusing mobile names. Try saying the Windows Phone 7 HTC HD7. I also wondered what would happen come the next phase of devices. Would they stick with Windows Phone 7? Wouldn't that make people think the platform wasn't being updated? What was so bad about Windows Phone?

Anyway, it turns out that their marketing gurus were probably thinking the same thing as the new adverts for the platform have dropped the 7. Good thinking Microsoft. People don't need to be confused.