Google sends Android into space

It was only ever a matter of time before Android colonised space. As part of a project to collect data from the edge of Earth's atmosphere, Google sent a series of Nexus S phones up into sub orbit using helium balloons. All of the footage from space of the little green robot was captured using the Nexus S. Looks like that phone has a pretty good camera. I wonder if anyone found the Android that broke away on re-entry, or whether he's still floating around out there?



Source: Mashable

Android Market updated - publishers and developers rejoice

Google have announced on their Android Developers Blog that they will be adding new features to Android Market, to improve things for both consumers and developers/publishers. In their own words,

"this new Market client introduces important features that improve merchandising of applications, streamline the browse-to-purchase experience, and make it easier for developers to distribute their applications."





Sounds great, so what's new?

• New categories for widgets and live wallpapers.
• Related apps features on individual app pages.
• Single page view on app pages, rather than tabbed.
• Refund window reduced to 15mins.
• App file size limit upped to 50mb.

The reduction of the refund window and the increased file size limit are clearly meant to appeal to games developers, who have voiced their concern about publishing into Android Market before. It's great to see Google improving on some of the known issues within the Market. Let's hope that this is the beginning of lots of updates that address the problems with purchasing and selling apps on Google's platform in 2011.

Source: Android Developers Blog

HTML5 vs Native Apps: Google Debate

I get asked quite often whether HTML5 is going to mean the end to apps. Normally, I respond that this isn't a clear cut answer, because different tech giants want different things for the future. One can imagine Google wanting a browser only future, but apps are so important to Apple that you can't believe they'd abandon a model that is earning so much revenue for them.

What do the experts think? Well, Google's Reto Meier and Michael Mahemoff recently debated HTML5 or Native for Mobile Development? at the Google Developer Day in Prague.

Angry Birds generating $1m per month on Android for Rovio

Rovio's Mighty Eagle Peter Vesterbacka talks about the success that his company are having with Angry Birds in a video for Google's AdMob team. One of the most amazing things that he reveals is the amount of revenue that their freemium model is generating on the Android platform, which he states will be $1m per month by the end of 2010. That's on over 5m downloads at the time of filming, but given that Angry Birds in now up to 7m downloads on Android, I'd expect that they've already surpassed that target.




Other interesting information in the video:

Retention
App retention rates are important. Angry Birds is at 80% retention. Focus on retention and not disposable apps.

Engagement
Time spent in your app is massive for advertising potential. There's no point going for the ad model if your app isn't engaging. Angry Birds users spend 65m minutes a day playing the game. That is insane!

Other revenue streams
Are there other revenue streams that you can access from your app? Rovio are launching a range of Angry Birds toys. Obviously, there's no point releasing a plush doll for your tube planner app, but alternative merchandising should be considered.

Source: Tech Crunch

There's an app for that

Here's an introductory presentation that I put together for Random House on apps. It was a great excuse to really plug the Android platform.

There's an app for that - An introduction to mobile apps on Prezi

id's John Carmack reveals Rage HD app coming to Android soon

id's Rage HD app for iOS is one hell of a great game and a demonstration that mobile gaming has a serious future, it's not just going to be all about casual games. The good news for Android fans is that id's John Carmack has revealed that they're working on Rage HD for Android as well.

What's the hold-up? Well, it seems that fragmentation is proving to be the little green robot's metal Achilles's heal once more. In Carmack's own words, "there's a lot of things with how the distribution platform works and the diversity of the platforms that you have to target, where things are still much, much nicer on the iOS world."

It will be interesting to see just how long it takes id to overcome the fragmentation issues on Android and what monetisation strategy they employ with Rage HD in the Android Market. Surely, there's no way they'd go down the Angry Bird's free with ads route. I'd guess id will maintain exactly the same pricing policy and two app strategy on Android as on iOS.

Personally, I've chosen to embrace Android fragmentation and ignore the critics. The benefits - lots of brilliant devices for consumers to choose from - clearly outweigh the negatives - pain for developers. I can't wait to play Rage HD on Android. I'll pay for it and promote it as much as possible to other users.

Source: Engadget

Android Market updates announced by Google - Is a browser-based Market coming soon?

Google have spent Friday 17th November updating the Android Market experience. Here are a list of the new features:

- A “feature” graphic, landscape aspect ratio, 1024 x 500 (required).
- A high-res icon, 512 x 512 (required).. The Android icon design guidelines located at http://developer.android.com/guide/practices/ui_guidelines/icon_design.html apply.
- 2 screen shots, 320w x 480h, 480w x 854h, or 480w x 800h, increasing to 8 screen shots in the future (1 required).
- A link for a promotional video hosted on YouTube (optional).

Does this mean a new browser-based Android Market is on the way?

The additional screen shots, feature graphic and high-res icons suggests that Google is preparing developers for a browser-based version of the Android Market. This will be very welcome news if true, as it will hopefully help to solve some key problems for consumers and developers when it comes to finding great apps.

Android Market isn't searchable on the web. Doesn't this strike you as ironic given that Google has probably done more than any other company in human history to help make information more discoverable? Being able to search and discover apps on your browser would be a big step forward for Android.

Lower the barriers to purchasing apps. People are more comfortable entering their credit card details into a website than their phones at the moment. If Google can integrate Google Checkout efficiently into the browser-based Android Market and create a smooth process for signing-up, they will significantly reduce that first barrier to people actually buying apps. It isn't mobile billing yet, but it would be a good start.

Fingers crossed.

Source: MobileCrunch