Rovio's Mighty Eagle Peter Vesterbacka talks about the success that his company are having with Angry Birds in a video for Google's AdMob team. One of the most amazing things that he reveals is the amount of revenue that their freemium model is generating on the Android platform, which he states will be $1m per month by the end of 2010. That's on over 5m downloads at the time of filming, but given that Angry Birds in now up to 7m downloads on Android, I'd expect that they've already surpassed that target.
Other interesting information in the video:
Retention
App retention rates are important. Angry Birds is at 80% retention. Focus on retention and not disposable apps.
Engagement
Time spent in your app is massive for advertising potential. There's no point going for the ad model if your app isn't engaging. Angry Birds users spend 65m minutes a day playing the game. That is insane!
Other revenue streams
Are there other revenue streams that you can access from your app? Rovio are launching a range of Angry Birds toys. Obviously, there's no point releasing a plush doll for your tube planner app, but alternative merchandising should be considered.
Source: Tech Crunch
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