Google play clever game with Android Pin Badges

Why do I have to collect all things Android?

Stupidly, for a man whose house is already full of Android collectibles, I've found myself bidding on Android Pin badges this week. At first, I was attracted to the fact that they look pretty cool and were only available at Mobile World Congress, but a little more investigation has revealed that they are actually part of a very smart marketing ploy by Google.

We all know that Google went big with Android at MWC in 2011, the slide at their Android stand proves how big. Of course everyone is going to visit the official Android playground, but how do you get attendees to check out all of the other related Android stands and make those people feel loved as well? According to the Guardian, you give them a game to collect Android 82 badges and a map leading them to participating stands. Genius. 

Sources: The Guardian, Pocket-Lint

A tour of Google's Android Stand at Mobile World Congress

Google seem to have the fun factor edge at Mobile World Congress, as this tour of their Android Stand demonstrates. Giant robots, smoothies, toys and even a slide. Isn't MWC supposed to be all about phones?

 

Source: The Next Web