Thursday 7 April 2011

UK mobile app market worth £280m in 2010

Mobile stats specialists Research2Guideance have released figures that the UK app market was worth £280m in 2010. Here are the headline figures.

  • The UK accounts for around 8% of the global app market
  • 860m apps were downloaded in the UK in 2010
  • Free apps accounted for 757m of the total, around 88%
  • Paid apps accounted for 105m of the total, around 12% 

Unfortunately, you don't get the full report unless you're able to pay them a heap of money, so I don't have any more detail. However, one interesting additional piece of information that they tease you with is that females are adopting smartphones at a faster rate than men in the UK now. Research2Guideance claim that the number of women who own smartphones will be equal to that of men by the end of 2011.
Source: Research2Guideance

No comments: